Desktop: Home Page (Current)

Close

Desktop: Home Page (Proposed)

u11_start u11_end u11_line

Product Listing Pages

Next

u24_seg0 u24_seg1

Non-localized keyword search directs to online product listings page

Local Ad tile directs to Local Ad experience

u30_seg0 u30_seg1

u38_seg0 u38_seg1

Localized keyword search directs to online & local store product listings page

u46_seg0 u46_seg1

Comp View

Close

Desktop: Product Listing Page (Current)

u64_seg0 u64_seg1

Tabs allow for viewing of all products, or products available online & in-store

u70_seg0

Products displayed update based on tab selected

Desktop: Product Listing Page (Proposed)

Vision comp to be added, showing:

 

• Products available at local store

u78_start u78_end u78_line

Vertical / Category

Home Page

Back

Next

Close

Desktop: Vertical/Category (Current)

u99_seg0

Categories displayed based on online availability

Desktop: Vertical/Category (Proposed)

Vision comp to be added, also showing:

 

• Ability to select local store tab

• Cat/Subcat options that update based on tab selected

u107_start u107_end u107_line

Store Finder

Product Listing Page

Back

Next

Desktop: Store Finder (Current)

Close

u128_seg0

Store listing contains store name, hours, services, address and phone number, plus options to view Store Details or enter Local Ad

Details button directs to Store Details

u138_seg0 u138_seg1

u140_seg0 u140_seg1

Deals button directs to Local Ad experience

Desktop: Store Finder (Proposed)

Vision comp to be added, also showing:

 

• Store location on map

• Set as preferred

u148_start u148_end u148_line

Store Details

Vertical / Category

Back

Next

Close

Desktop: Store Details (Current)

Desktop: Store Details (Proposed)

Next Slide

 

• In-store map

• Local Weekly Ad (e-Circular)

u177_seg0 u177_seg1

Local store module calls out city, state, store name, and set as preferred

u185_seg0

Local Ad button directs to Local Ad experience

u189_start u189_end u189_line

Store Details (new)

Store Finder

Back

Next

Close

Desktop: Store Details (opt 1)

Store Details (opt 2)

Store Details (current)

Back

Next

u224_seg0 u224_seg1

Local store module calls out city, state, store name, and set as preferred

u230_seg0 u230_seg1

Local Ad button directs to Local Ad experience

Close

Desktop: Store Details (opt 2)

u248_seg0 u248_seg1

Local store module calls out city, state, store name, and set as preferred

Local Ad Circular

Store Details (opt 1)

Back

Next

u270_seg0 u270_seg1

Local Ad thumbnails direct to Local Ad experience

Close

Desktop: Local Ad (Current)

u286_seg0 u286_seg1

Shopping list contains items users opted to add from PLP or PDP

Users can shop local store products and offers

u296_seg0

Local Ad (New)

Store Details

Back

Next

Close

Desktop: Local Ad (Proposed)

Users can shop by Weekly Ads.

Other store deals and offers may be added below.

Local Ad Circular

Local Ad

Back

Next

u334_seg0

Sears header integrates Cart items

u338_seg0

Users change local stores which may change local Weekly Ads.

u344_seg0 u344_seg1

Close

Desktop: Local Ad Circular (Current)

Desktop: Local Ad Circular (Proposed) -  See Next Slide

Vision comp to be added, also showing:

 

• Browse & purchase from circular

u358_start u358_end u358_line

Local Ad Circular New

Local Ad New

Back

Next

Close

Desktop: Local Ad Circular (Proposed) - option 1

Local Ad Circular - opt. 2

Local Ad Circular

Back

Next

• List of local Weekly Ads users can click

 

• Drop down store selector and store detail view.

• Sears integrated header

 

u389_seg0

u391_seg0

u393_seg0

• Single-Page reference to e-circular with pagination and NO hotspots.

• PID cards, on click, navigate to PDP

u411_seg0

Close

Desktop: Local Ad Circular (Proposed) - option 2

• Single-Page reference to e-circular with pagination and NO hotspots.

• PID cards, on click, navigate to PDP

Product Details

Local Ad Circular

Back

Next

• Local Store information + Locator Map

( collapsable )

 

• List of local Weekly Ads users can click

 

• Sears integrated header

 

u437_seg0

u439_seg0

u441_seg0

u443_seg0

Close

Desktop: Product Details (Current)

Fulfillment and availability shown for product online and in-store

u475_seg0

Variants available for product online and in-store

u483_seg0 u483_seg1

Product Details New

Local Ad Circular - opt. 2

Back

Next

Close

Desktop: Product Details (Proposed)

Cart & Checkout

Product Details - current

Back

Next

Coming from Circular, provide user with CTA back to Circular.

u517_seg0 u517_seg1

Product price should show Circular price.

u521_seg0 u521_seg1

Default to Store Pickup, when coming from local Circular.

u525_seg0 u525_seg1

Comp View

Close

Desktop: Cart & Checkout (Current)

Desktop: Cart  & Checkout (Proposed)

Vision comp to be added, also showing:

 

• Cart & checkout supporting simultaneous purchase of online and local store products

u554_seg0 u554_seg1

Cart & checkout supports the purchase of online & in-store products

u558_start u558_end u558_line

Product Details - new

Back

Mobile: Home Page (Current)

Close

u579_seg0

Non-localized keyword search directs to online product listings page

Local Ad tile directs to Local Ad experience

u589_seg0 u589_seg1

Mobile: Home Page (Proposed)

Vision comp to be added, also showing:

 

• Local store

• Localized search bar

u595_start u595_end u595_line

Product Listing Pages

Next

Mobile: Product Listing Pages (Current)

Close

Mobile: Product Listing Pages (Proposed)

Products displayed reflect online availability only

u618_seg0

u626_seg0 u626_seg1

Tabs allow for displaying products with either online or local store availability

u634_seg0

Products displayed update based on tab selected

u638_start u638_end u638_line

Vertical / Category

Home Page

Back

Next

Close

Mobile: Vertical/Category (Current)

Mobile: Vertical/Category (Proposed)

u665_seg0 u665_seg1

Categories displayed based on online availability

Vision comp to be added, also showing:

 

• Ability to select local store tab

• Cat/Subcat options that update based on tab selected

u671_start u671_end u671_line

Store Finder

Product Listing Pages

Back

Next

Close

Mobile: Store Finder (Current)

u690_seg0 u690_seg1

Map opens to show all stores in the local map area

u696_seg0 u696_seg1

Store listing shows store name, hours, address and distance. Tapping listing opens Store Details.

Store Details

Vertical / Category

Back

Next

Mobile: Store Details (Current)

Close

u724_seg0

Local store calls out store name, city, and state

u732_seg0

Local Ad directs to Local Ad experience

u740_seg0

In-store map opens in new window

u748_start u748_end u748_line
u749_start u749_end u749_line
u750_start u750_end u750_line
u751_start u751_end u751_line
u752_start u752_end u752_line

u757_seg0

Set as preferred flag allows members to have store preset on future web or app visits

Mobile: Store Details (Proposed)

u769_seg0

Local store module includes name, exact address, and set as preferred feature

u777_seg0 u777_seg1

Map view of store location directly on Store Details

u785_seg0 u785_seg1

In-store map opens in new window

u793_seg0 u793_seg1

Local Ad tile directs to Local Ad experience

u801_seg0

Shop store category directs to localized product listings page

u809_seg0

Learn more about store services, and schedule in-store service appointments (when applicable)

u813_start u813_end u813_line

Local Ad

Store Finder

Back

Next

Close

Mobile: Local Ad (Current)

u835_seg0 u835_seg1

Shopping list contains items users opted to add from PDP

u843_seg0 u843_seg1

Users can shop local store products and offers

Local Ad Circular

Store Details

Back

Next

Mobile: Local Ad Circular (Current)

Close

Mobile: Local Ad Circular (Proposed)

Vision comp to be added, also showing:

 

• Browse & purchase from circular

u869_start u869_end u869_line

Product Details

Local Ad

Back

Next

Mobile: Product Details (Current)

Close

Mobile: Product Details (Proposed)

Vision comp to be added, showing:

u894_seg0

Variants available for product online and in-store

u900_seg0

Fulfillment available for product online and in-store

u906_start u906_end u906_line

• Local store product details

• Local store variants available

• Local store fulfillment

Cart & Checkout

Local Ad Circular

Back

Next

Close

Mobile: Cart & Checkout (Current)

Mobile: Cart & Checkout (Proposed)

u935_seg0 u935_seg1

Cart & checkout supports the purchase of online & in-store products

Vision comp to be added, also showing:

 

• Cart & checkout supporting simultaneous purchase of online and local store products

u941_start u941_end u941_line

Product Details

Back

Home Page

Product

Details

Product Listing Pages

Cart &

Checkout

Store

Finder

Store

Details

Vertical & Category

Local Ad

Circular

Local

Ad

Search in-store

Local

Ad

Local Store

Search in-store

Local Ecosystem

u1014_start u1014_end u1014_line
u1015_start u1015_end u1015_line
u1016_start u1016_end u1016_line
u1017_start u1017_end u1017_line
u1018_start u1018_end u1018_line
u1019_start u1019_end u1019_line
u1020_start u1020_end u1020_line
u1021_start u1021_end u1021_line
u1022_start u1022_end u1022_line
u1023_start u1023_end u1023_line

Local Store

Sears Only

Local Store

Online

Local

Online

Local Store

Online

Local

Online

Store on Map

Shop Store Category

Local Store + Preferred + Map

Local Ad

Schedule appt

Local Store + Preferred

Store on map

Local Ad

In-store map

Schedule appt

Shop store category

✓

Banner for Local Ad

✚

Local Store

✚

If ZIP is available, Search Bar is localized

Features

✓

Online results

✓

In-store results

✚

Local Store results

Features

✓

Online results

✚

Local Store results

Features

✚

List / Map view

✚

Set as Preferred Store

Features

✓

Store location on map

✓

Set as Preferred Store

✚

In-Store map

✚

In-Store service appointments

Features

✓

Local Store products & offers

✓

Shopping list

Features

✚

Browse and purchase from circular

Features

✚

Localized & online PDP

✚

Local store variants

✚

Local store fulfillment

Features

✚

Single checkout experience for all products local and online

Features

✓

Banner for Local Ad

✚

Local Store

✚

If ZIP is available, Search Bar is localized

Features

✓

Online results

✚

Local Store results

Features

✓

Online results

✚

Local Store results

Features

✓

List / Map view

Features

✓

Store location on map

✓

Set as Preferred Store

✓

In-Store map

✚

In-Store service appointments

Features

✓

Local Store products & offers

✓

Shopping list

Features

✚

Browse and purchase from circular

Features

✚

Localized & online PDP

✚

Local store variants

✚

Local store fulfillment

Features

✚

Single checkout experience for all products local and online

Features

Store #1 Listing

On Map

Info

Details

Set Preferred

Local Ad

Map

Store #1 Listing

Store #2 Listing

Store Info

Circular

Store Info

Circular

List

List

Store Info

List

Circular

Store Info

Circular

List

Local Store

Online

Product Details

Local

Online

Product Details

Local Store Items

Online Items

Local Store Items

Online Items

Local Fulfillment

Local Fulfillment

Local Variants

Local Variants

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop

Shop